3 CONTENT MARKETING SECRETS TO GROW YOUR SMALL BUSINESS
THE ULTIMATE SUBJECT LINE MISTAKES: ARE YOU MAKING THEM?
On a windswept hillside in southern California lives the world's oldest oak tree. Emerging from an icy wasteland over 13,000 years ago, this ancient organism has braved it all. Biting frosts, forest fires, droughts, storms, and gales, this tree's ability to conquer the most challenging conditions is all down to its receptiveness to change.
Let's start with the fundamentals. The whole point of a subject line (and headline) is to hook your prospect, reel them in, and coax them into some sort of action. It's like sticking a sign outside of your shop advertising a deal that's just too good to pass up.