You want to get from A to B. You have a rough idea of where you’re going, but you know you’re going to need help from a few different people, including a freelance copywriter who comes without the in-house overhead, along the way.
A copywriter’s role in your journey is to help you build better, stronger, longer-lasting relationships with your customers. An experienced copywriter who is a natural wordsmith and storyteller can leverage their craft to position and deliver messages that feel less like a transaction and more like a conversation. A copywriter educates and informs to generate trust and buy-in, which means you lose fewer existing customers to competitors, and attract prospects who are kept engaged and interested until they’re ready to buy.
Copywriting is a skill. Even though Graham in accounts can write, I wouldn’t ask him to create a sales pages or some ad copy. It demands emotional intelligence and the ability to walk in other people’s shoes after years of practise. If you want results—whether that’s to sell more products or to generate more conversations—hire a copywriter.
YOUR COPYWRITING SOLUTION:
In a nutshell, freelance copywriters use their ability to educate and inform to persuade people to buy without the icky feeling they're being sold to.
And, once a prospect becomes a customer, a copywriter will also know how to keep them warm and engaged until they're ready to buy again.
A FEW BRANDS
I’VE WORKED WITH
You need a freelance copywriter if...
• You lose more customers than you attract and don't know why
• You struggle to retain customers after they've bought from you once
• You know your target market but don't know how to engage them
• Your website fails to appear on search engine results pages
• You have a minimal share of YOUR CUSTOMERS' WALLET
Yes, you can write. But can you tell a compelling story that holds attention, builds relationships, and sells effectively? Maybe, but you definitely don’t have the time.
It’s not as simple as putting words down on a page. To get your message out there in front of the right people at the right time, you might need one or a combination of the following:
a content marketing strategy (blog posts? guides? books? videos? case studies? etc.)
an email marketing strategy (newsletters? drip campaigns? a/b testing? etc.)
an advertising strategy (social media? search engine? out of home? etc.)
A copywriter’s job is to understand the customer, i.e. where they are, which messages they will respond to, and what motivates them to buy. They are able to:
see and understand your product or service through the eyes of your audience
crystallise your message so that it is precise, clear, and emotionally resonant
position your offering as a solution to your audience’s pain points
make a big deal of the fact that what you’re selling is unlike anything else out there.
Not only will you be able to attract the right type of customers to your brand, you will be able to nurture relationships to create trust and loyalty in an abundant marketplace.
If you know you can do all this without physically having to do it yourself, why wouldn't you?